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Topic: Alaska Air to eliminate Virgin America (Read 332 times) previous topic - next topic

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Alaska Air to eliminate Virgin America
Why Virgin America Will Soon Cease To Exist
"While the Virgin America name is beloved to many, we concluded that to be successful on the West Coast we had to do so under one name - for consistency and efficiency, and to allow us to continue to deliver low fares," said Sangita Woerner, Alaska Airlines' vice president of marketing.

Here's what "the West Coast" associates with the Virgin America brand:

And here is what the West Coast - especially Los Angeles and Southern California - associates with Alaska Air: