Coopers Brewery has come under fire for apparently involving itself in the marriage equality debate by collaborating with the Bible Society on a campaign "to reach even more Australians with God's word".To commemorate the 200th birthday of the non-profit organisation - which has the slogan "Live light" - Coopers released 10,000 cases of a limited-edition Coopers Premium Light beer, emblazoned with different Bible verses.The Bible Society said on its website that the Keeping it Light campaign was a bid to foster a respectful "national conversation", which it said had become "fraught with shallowness and contempt for those who have a differing opinion"."From yelling matches on ABC's Q&A to screed on Twitter, we just don't seem to be able to talk any more ... To speak into this, Bible Society Australia has teamed up with Coopers Premium Light to ask Australians to try 'Keeping it Light' - a creative campaign to reach even more Australians with God's word."It released a video in which the Liberal MPs Andrew Hastie and Tim Wilson debated the issue of same-sex marriage. In the light-hearted clip, billed as the first in a series, the two "disagree most agreeably" over gay Australians' right to wed while they drink a couple of Coopers Premium Light beers.
Quotethe two "disagree most agreeably" over gay Australians' right to wed while they drink a couple of Coopers Premium Light beers.
the two "disagree most agreeably" over gay Australians' right to wed while they drink a couple of Coopers Premium Light beers.
How would you parody that debacle?
Coopers Brewery supports diversity and equalityCoopers Brewery wishes to make the following statement:"On behalf of the Coopers Board and senior staff, we are incredibly saddened by the impact our involvement with the Bible Society has had on our valued Coopers drinkers and our extended family," Coopers Managing Director, Dr Tim Cooper, said."As a longstanding philanthropic company, Coopers Brewery has been passionate about supporting all aspects of our community, and has actively and financially embraced many different organisations."Our company's guiding principles have centred around respect for others, and, as such, the recent activity surrounding the video made by the Bible Society has conflicted with our core values. Coopers never intended to make light of such an important issue, and would never and did not approve the making or release of the Bible Society video 'debate'."Coopers Director of Corporate Affairs, Melanie Cooper said Coopers Brewery was and had always been supportive of diversity and encourages individualism."Our company supports marriage equality," Ms Cooper said."Offence has been taken by our recent involvement, for which we are deeply sorry. We have listened to a range of community views, we acknowledge this feedback and respect everyone's individual opinions and beliefs."We have consequently cancelled the release of our Bible Society commemorative cans and will be taking steps to show our further support for our community, including joiningAustralian Marriage Equality."Our company brews great beer that we are passionate about, and we warmly embrace all Australians."